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Home >> out of the menu >> Forum >> Working Groups >> Communication Strategies and Practices >> Austria: Infocreen Anti-discrimination campaign

Austria: Infocreen Anti-discrimination campaign

September 29th 2015

This awareness raising campaign, carried out on advertising posts in public transport across Austria, aimed to provide information on the rights in the scope of the Equal Treatment Act and to increase the name recognition of the Ombud for Equal Treatment.
Five typical discriminatory situations and one subject without discrimination were shown on infoscreens in trams, buses and underground stations.

  (Click to enlarge picture)

Action Timeframe

During the first week the subjects were presented in the morning, during the second week in the afternoon. Each subject was presented for ten seconds.

Geographic Area

Austria, in particular Vienna and provincial capitals

Campaign Co-organisers

INFOSCREEN Austria
Graphic designers of the Federal Chancellery supported the Ombud for Equal Treatment (OET)with the design of the subjects.

Social context

  • Under-reporting
  • Publicity for the Ombud for Equal Treatment

Target audience

Passengers of public transport

Sources of funding

  • Budget of the Ombud for Equal Treatment appr. 30.000 Euro
  • Personal resources of OET

Values communicated

  • Discrimination is forbidden
  • It’s a human right to be treated equally

Information about copyright

© Ombud for Equal Treatment Austria, Illustration: mundoku.carbonmade.com

Dissemination channels

Infoscreens are a type of digital outdoor advertising on and around public transport

  (Click to enlarge picture)

Challenges

  • Short time of presentation
  • No budget for evaluation

You can however see an approximation of Info screen outreach here

  (Click to enlarge picture)

Perception of the target audience

Difficult to perceive the whole subject including the discriminatory situation, phone-number and website in ten seconds.

Internal impact

The central office Vienna of OET registered more requestes compared to the same period last year, in particualr requests concerning discrimination on grounds of ethnicity and religion.

Contact

Elke Lujansky-Lammer, elke.lujansky-lammer@bka.gv.at