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Home >> Equinet Activities >> Events >> Communicating Equality II: Social Media Training for Equality (...)

Communicating Equality II: Social Media Training for Equality Bodies

January 17th 2017

As part of its capacity building activities for members, and following on from the training held in October 2016, Equinet organised a second training session on social media use for equality bodies on 4-5 April 2017 in the Facebook Offices, Dublin.

Background

An equality body’s activities to seek a public profile are generally directed toward awareness campaigns, events to promote equality and non-discrimination, publications (guidelines, codes of conduct, toolkits, brochures etc.) and lately through social media (Facebook, Twitter, Youtube). According to the Equinet Report The Public Profile of Equality Bodies, written by members of the Working Group on Communication Strategies and Practices, at present just over half of Equinet members use one form of social media or another as an integral part of the promotion of their work.

Well organized and consistent social media engagement is important, either to communicate publicly or to exchange information with specific groups. However, dialogue can sometimes be difficult, such as providing answers, or avoiding disputes on the web. Furthermore, considering the increasing phenomenon of hate speech online, and the extensive discussion regarding the right to freedom of speech, the regular monitoring of content on social media channels is becoming more and more complex.

Equinet Training Session

This training session aimed to:

  • Help Equinet members to use social media in a more strategic way
  • Outline the possibilities of social media tools (monitoring, publishing, analysis)
  • Share best practice and learn from ideas from both the public and charity/voluntary spheres
  • Learn about new social media platforms
  • Get an introduction to the paid social media channels and making the most of limited budgets
  • Learn how to deal with negative aspects of social media

The training was provided by Mahtab Khan and Adam Stokes of eyewitnessapp.com.

Download Summary

Summary
Summary


Presentations

Workshop 1: Where to begin with Social Media

  • Developing your digital strategy - Katrine G. Pettersen, Equality and Antidiscrimination Ombud (LDO), Norway
  • How to get the most out of your equality body’s social media usage - Josip Grgic, Ombudsperson for Gender Equality, Croatia

Workshop 2: How to get the most out of your social media use

Session 6: Successful Campaigns

Session 7: Tackling Negativity

Reimbursement

Please fill in this reimbursement form by 7 May 2017.
You are requested to mail the original paper evidence (tickets, receipts, boarding passes, invoices...) related to your declared expenses to Equinet . Any declared expense that is unsubstantiated by related original paper evidence might be disregarded by Equinet.
The evidence needs to be sent to the attention of Yannick Godin at:
Equinet Secretariat
138 Rue Royale
1000 Brussels
Belgium

Pictures of participants at training in Facebook Offices  (Click to enlarge picture)