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Communicating Equality II: Social Media Training for Equality Bodies

January 17th 2017

Date: 4-5 April 2017
Place: Facebook Offices, Dublin, Ireland

As part of its capacity building activities for members, and following on from the training held in October 2016, Equinet will organise a second training session on social media use for equality bodies.

For staff members of equality bodies only!

Background

An equality body’s activities to seek a public profile are generally directed toward awareness campaigns, events to promote equality and non-discrimination, publications (guidelines, codes of conduct, toolkits, brochures etc.) and lately through social media (Facebook, Twitter, Youtube). According to the Equinet Report The Public Profile of Equality Bodies, written by members of the Working Group on Communication Strategies and Practices, at present just over half of Equinet members use one form of social media or another as an integral part of the promotion of their work.

Well organized and consistent social media engagement is important, either to communicate publicly or to exchange information with specific groups. However, dialogue can sometimes be difficult, such as providing answers, or avoiding disputes on the web. Furthermore, considering the increasing phenomenon of hate speech online, and the extensive discussion regarding the right to freedom of speech, the regular monitoring of content on social media channels is becoming more and more complex.

Equinet Training Session

This training session aims to:

  • Help Equinet members to use social media in a more strategic way
  • Outline the possibilities of social media tools (monitoring, publishing, analysis)
  • Share best practice and learn from ideas from both the public and charity/voluntary spheres
  • Learn about new social media platforms
  • Get an introduction to the paid social media channels and making the most of limited budgets
  • Learn how to deal with negative aspects of social media

The training will be provided by Mahtab Khan and Adam Stokes of eyewitnessapp.com.

Download Draft Agenda

Draft Agenda
Draft Agenda


For Equinet Members

This training will focus on the needs of those bodies who use social media on a regular basis or who wish to start doing so. It will also be useful if you have the intention of (or have already) carried out social media campaigns to promote awareness of the equality body itself, or a given area of discrimination.

Registration

Registration is now closed.

This training session aims to bring together about 15 staff members of equality bodies in order to have a personalised, hands-on training on social media use for equality bodies. Staff from equality bodies that did not attend the first training session will be given priority.

Please note that the training manual following the first social media training session will be available to all members soon, and you will receive it in advance of this course.

Important Information: New Travel Procedure

Equinet will organise your travel and accommodation and has commissioned the Belgian Air Travel agency in order to do so. Participants who need a flight or a train to get to the event location are requested to communicate the following information:

  • Full name as it appears on your travel documents
  • Travel document type, number and expiry date
  • Date of birth
  • Airport of departure
  • Preferred time of the day for departure

We remind you that it is not allowed to book flights for stays longer than what is necessary to attend the event.

The information should be sent by email to:

m.giagnorio@belgianairtravel.be
annesophie@belgianairtravel.be

They will return to you as soon as possible with the most suitable offer.

Please note that all Equinet particiants are required to keep the original boarding passes used for traveling and mail them back to the Equinet office with your expense claim. Failure to provide original boarding passes will result in your expense claim being rejected.