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Communicating Equality: Social Media Training for Equality Bodies

September 2nd 2016

Date: 13-14 October 2016
Place: Dublin, Ireland

As part of its capacity building activities for members, Equinet will organise a training session on social media use for equality bodies this autumn.

Background

An equality body’s activities to seek a public profile are generally directed toward awareness campaigns, events to promote equality and non-discrimination, publications (guidelines, codes of conduct, toolkits, brochures etc.) and lately through social media (Facebook, Twitter, Youtube). According to the Equinet Report The Public Profile of Equality Bodies, written by members of the Working Group on Communication Strategies and Practices, at present just over half of Equinet members use one form of social media or another as an integral part of the promotion of their work.

Well organized and consistent social media engagement is important, either to communicate publicly or to exchange information with specific groups. However, dialogue can sometimes be difficult, such as providing answers, or avoiding disputes on the web. Furthermore, considering the increasing phenomenon of hate speech online, and the extensive discussion regarding the right to freedom of speech, the regular monitoring of content on social media channels is becoming more and more complex.

Equinet Training Session

This training session aims to:

  • Help Equinet members to use social media in a more strategic way
  • Share best practice and learn from ideas from both the public and commercial sphere
  • Outline the possibilities of social media tools (monitoring, publishing, analysis)
  • Learn about new trends and platforms
  • Get an introduction to the paid social media channels
  • Learn how to deal with negative aspects of social media

The training will be provided by Adam Zbiejczuk and Jaroslav Faltus from Key Influencers Interactive.

Download Draft Agenda

Draft Agenda
Draft Agenda


For Equinet Members

This training will focus on the needs of those bodies who use social media on a regular basis, and who have the intention of (or have already) carried out social media campaigns to promote awareness of the equality body itself, or a given area of discrimination.

Registration

Registrationf for this event is closed.

Please note that the training manual will be available to all members after the course and there will be another training session organised on this in 2017, so everyone should get the opportunity to develop their social media knowledge as part of our capacity building for members in the 2016/7 period.

Equinet will organise and pay for accommodation for all participants, and will reimburse flights as usual.

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